Antecedents in the Life of Bob Ansett - 1453 Words

Topic: Personal, sociological and environmental antecedents have been identified in the entrepreneurial business. You are to find an article on an entrepreneur in a tourism or hospitality business and discuss your entrepreneur’s personal, sociological and environmental antecedents. Personal, sociological and environmental antecedents experienced by an individual and the consequences of these antecedents are critical in determining whether that individual has the capacity to become an entrepreneur or not (Zahra et al. 1999). For the purposes of this essay, the entrepreneur under discussion is Robert Ansett, an Australian entrepreneur in the transport and tourism industry. The reason for choosing this individual for this is essay is†¦show more content†¦This innate trait of a high need of achievement was one of the sociological antecedents responsible for the then enormous success of the company. A third sociological antecedent that relates to this entrepreneur is the ability to lead people to achieve a vision. Mr. Ansett was a firm believer in employee relations. He applied the philosophy of taking care of employees to his own leadership style, introducing staff health and fitness programs at Budget. Keeping his employees inspired was one of Mr. Ansett’s main goals at the company and this resulted in his employees being highly inspired and taking Budget to a strong market position against competitors (Bob Ansett’s Achievements – About Bob Ansett n.d.). The third category of antecedents that have shaped the career of Bob Ansett’s entrepreneurial career are the environmental antecedents. Studies by Petrof (1981) have shown that whether or not an individual’s father has started a company is the key factor that has an impact on the entrepreneurial process of an individual from an environmental point of view. This ties in with the personal antecedent as Mr. Ansett was born into a tourism and transport environment with an entrepreneur for a father. Although he started gaining insights of his father’s life only at age 32, this greatly influenced Mr. Ansett’s decision to start his own business and become aShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 PagesStrategies for market nichers Military analogies and competitive strategy: a brief summary The inevitability of strategic wear-out (or the law of marketing gravity and why dead cats only bounce once) The influence of product evolution and the product life cycle on strategy Achieving above-average performance and excellence Summary 387 390 396 423 425 427 427 427 428 438 447 461 463 465 474 478 484 489 493 495 497 497 497 498 500 505 510 515 517 518 520 522 523 528 528 534 Stage Three: How might